What should you do if you have a slow loading website?
Your website needs speed optimization. The first thing you need to do is to view your online store from a visitor's and potential client's perspective looking to get information about and finally purchasing products.
How much patience would you have while waiting for the page to load before going to a competitor website offering similar products?
Most page speed measuring tools offer standard advice and suggestions which can be applied on the tested websites. These are sometimes obvious like in the case of image optimization. The instructions are very clear when it comes to the correct formatting and compression of images which reduce the amount of data that needs to be transferred and can shave a few milliseconds off the total load time.
Years of experience in optimizing PrestaShop online stores have given us the know-how to which allows us to reduce load times under 3 seconds for all the projects we handled. When hosted on high-performance servers set up using our recommendations and guidelines, the load speed is under 2 seconds.