Google Search Console / Webmaster Tools
Google Webmaster Tools or Search Console as it is more recently known is often overlooked but just as important as Google Analytics therefore we'll make sure to integrate it as well. While Analytics will provide information about your website visitors and users, the search console will point out all the errors which can then be quickly fixed before affecting the rankings significantly. You can also view detailed reports about your keywords and adapt the content on your website accordingly.
If worse comes to worst and for whatever reason your website gets a penalty from Google, you can quickly react and take steps to fix the situation instead of just watching the number of visitors flat-lining in the Analytics report with no explanation.
Besides setting up the two upper-mentioned tools, we will also set up your Google Sitemap.